Trends to look out for in 2017
Every year there’s a new trend and a new product that everyone wants to buy. Looking back in 2016, there wasn’t a major product that was on trends. There are technological, retail payment and entertainment trends, but no single product in particular that stood out. Commercially it was a bit of an average year for brands. This article will take a look back at the trends of 2016, and what we can expect in 2017.
Despite that, looking back on 2016, there were some crazes that took off. The social media and online trend was the Pokemon Go app. Theapp revived the TV show from the late 90s, Pokemon. Players would use the app to catch Pokemon in an area. The only downside was that you had to go to certain locations for it to be effective. If you were home for example, it was unlikely that you would catch a Pokemon, unless of course you had several flatmates that were also interested in the game.
2016 saw many TV programs revived, the most recent one being the Gilmore Girls, which originally ran between 2000 and 2007. The revival was a major success, with audiences calling for the show to be revived for another full season. It is not yet known if this was happen. Due to the success of the Gilmore Girls revival, calls once again started for a Friends and Sex and the City reunion. This is despite the Friends cast members saying multiple times since the series ended in 2004 that it’s not the right time for it to come back. Jennifer Aniston, who playedRachel Green drew attention to the fact that during the show’s run, people used to go to coffee shops with their friends, but due to the rise of mobile phones that’s no longer the case. Although the show may work if it was revived, it is unlikely that it would so I don’t think we can expect a reunion in 2017. That fuelled questions of whether or not Sex and the City will come back again. That answer is a little less clear, with cast members, most recently Kim Catrall, also known as Samantha, hinting that it is possible.
If we really think about it though, is it possible? The cast have just passed the 50 mark, so it’s unlikely that audiences would tune in to watch a group of 50 year old women prowl for men.
Gone are the days when retailers could just have bricks and mortar stores. Those days went a few years ago, but that is becoming more and more pronounced as time progresses. With higher amounts of people utilising the internet and mobile apps for their online shopping, it’s increasingly important for businesses to offer their products online. More businesses are doing so, and payment methods are changing. Of course there is still credit card and PayPal, but other methods like
AfterPay, an interest free layby type scheme where you pay the deposit and then get sent the product, are becoming popular as retailers try and get an advantage over their competitors.
When you’re not in the running it’s hard to keep your audience or customers’ attention, and nobody knows that more than those in the music industry. With international superstar Taylor Swift taking a break, that paved the way for soul sister, Adele to take centre stage and announce her world tour, which strangely, appears to be more popular than Taylor Swift’s, with tickets selling out worldwide, and extra shows being added. Either she is more popular, has a different audience with disposable income, or people want to see Adele because she doesn’t tour as much as Swift.
Swift has however just released a new song with former One Direction star, Zayn Malik so 2017 could be another successful year for Taylor Swift.
Speaking of music, Apple upset music fans this year with their decision to remove the headphone jack on the iPhone 7. There are now rumours that Samsung is going to do the same thing next year, so we may see phones become smaller and smaller, and cords disappear. That wouldn’t be a bad trend and would certainly solve the issue of tangled cords.
What are your predictions for 2017?